The House of Laurent-Perrier was founded in 1812 by André Michel Pierlot and took the name Vve Laurent-Perrier when Mathilde Emilie Perrier, the widow of Eugène Laurent, combined the two family names after she decided to expand the business.
Eugénie Hortense Laurent, her daughter, inherited the House in 1925 and sold it to Marie-Louise Lanson de Nonancourt in 1939.
During WWII, Marie-Louise Lanson de Nonancourt ran the business while two of her sons, Maurice and Bernard, joined the French Resistance.
In 1945, Bernard de Nonancourt began an exacting apprenticeship, learning every aspect of winemaking from vine to cellar, before his appointment in October 1948 as Chairman and Chief Executive. At that point, the House was employing around 20 people and shipping 80,000 bottles a year.
Fired by a passion for champagne, a respect for traditional values and, most importantly, for people, Bernard de Nonancourt inspired Laurent-Perrier with his independent spirit and creative audacity.
He established privileged working relationships with the grape growers and cleverly combined innovation and tradition. He created the signature Laurent-Perrier style of freshness, lightness and elegance and developed a unique range of champagnes which are today exported to more than 160 countries worldwide.
Bernard de Nonancourt created the Laurent-Perrier style.
To do this, he revived and took over the traditional ways of champagne, but also launched new approaches at both technical and blending level. He created a range of unique wines with their own history and personality. Laurent-Perrier is now celebrated for its style and the consistency of its quality, cuvée after cuvée.
Bottles Reminiscent of Traditional Flacons
To show his champagnes at their best, Bernard de Nonancourt came up with the idea of offering some of them in unique, original types of bottle.
Cuvée Grand Siècle, for example, was the first elegantly refined bottle of the range, inspired by the hand-blown bottles initially made in the 17th century to contain the first champagnes. Another was the Cuvée Rosé bottle, which is more rounded, and is decorated with a shield, inspired by those made in the previous century, in the time of King Henri IV.
In 1881, when Cellar Master Eugène Laurent inherited the Alphonse Pierlot Champagne House, he provided it with the essential foundations required to produce great champagnes, namely the houses and land to create a fully-fledged estate. He purchased vines in the very best terroirs of Bouzy, Tours-sur-Marne, and Ambonnay, excavated 800 metres of cellars, and set up a tasting laboratory.
That is how the Domaine Laurent-Perrier (the Estate) was anchored in Tours-sur-Marne. This picturesque village is ideally situated at the crossroads of the three main wine growing areas of the Marne département: the Montagne de Reims, the Vallée de la Marne and the Côte des Blancs. It is also part of the 17 Champagne villages ranking in the prestigious ‘Grand Cru’ area.